SEO keywords play a pivotal role in promoting your online presence. But what really is an SEO keyword? Let's explore.

In online advertising, a keyword is a word or phrase that people type into search engines when they are trying to find a certain service, product or information. Search engine optimization (SEO) heavily is centered around the use of these keywords to position websites.

The essence behind SEO keywords lies in their ability to relate what users are searching for to the content that your website is providing. Effectively using these keywords will help attract the right audience and enhance the likelihood of leads.

Having established the definition of an SEO keyword, let's look at the efficient use of keywords. Optimizing the use of keywords requires a balance. You'd want to include relevant keywords to attract search engines but without stuffing your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Consider also using keywords in the meta description and headers of your website, as these are places where search engines tend to look.

Furthermore, it's crucial to choose keywords that resonate with your audience. It means understanding their language, their internet search habits and their wants.

In summary, a well-chosen SEO click here keyword can be a connection between what a person is looking for and the service or information you provide. It's a crucial tool to succeed in the competitive world of digital marketing. However, success hinges on its effective and balanced use.